OPPORTUNITY 01 / WEBSITE JOURNEY
Make product enquiries easier.
Observed: in this fictional example, three sampled product pages have an enquiry route that is difficult to find.
Recommended: test a clearer enquiry button on those pages. Verify enquiry tracking first.
Confidence: judgement based on a limited page review; no conversion baseline is available.
- Impact / confidence / effort
- 4 / 2 / 2
- Priority score
- 4 × 2 ÷ 2 = 4
- Owner
- Client website lead
- Measure
- Qualified product enquiries per 100 relevant sessions
- Baseline
- Not yet available
- Next 90 days
- Days 1–30: agree tracking and baseline.
Days 31–60: test the enquiry route.
Days 61–90: review evidence and decide.
Priority scores support a discussion. They are not forecasts of revenue.
